The Ghana Export Promotion Authority (GEPA) is holding a four-day training programme in export marketing fundamentals for exporters to enhance their knowledge and skills for the international market.
The workshop aims to support the export community to acquire managerial, technical and trade capacity as well as understand the current global export trends to give Ghana a competitive edge.
Opening the second edition of the 2018 training programmes, Madam Afua Asabea Asare, the Chief Executive Officer of GEPA, said the non-traditional export sector presented many opportunities for exporters and held the key to the country’s diversification drive.
Madam Asare said the provision of trade information was a big tool to help exporters explore markets and make incremental gains in their businesses.
In this connection, she said, GEPA through its flagship Market Hub Project had won the Award in the category of Best Use of Information Technology at the World Trade Promotion Organisations Awards in Paris France, beating Switzerland to emerge the ultimate winner.
GEPA also won the bid to host the 2020 WTPO awards in Ghana, which is a demonstration of Ghana’s enviable position among the community of nations, she said.
Among the topics being treated are Export Marketing Research, Product Planning and Product Adaptation, Legal Contracts and Negotiations, Sanitary and Phytosanitary Specification and Export Procedures and Documentation.
The Ghana Export School was set up by GEPA, the National Export Trade Support Institution of the Ministry of Trade and Industry (MOTI) responsible for the facilitation, development and promotion of Ghanaian exports in 1987, to address the training needs of the export community.